Emma Allen
Founder
For more than twelve years, we've partnered with accountants, mortgage brokers and financial professionals, providing new-property strategy, research and client support, while your client relationship remains yours.
In this short video, Emma shares why we've created this page, what we're seeing across the new property landscape, and how the resources below can support you and your clients.
We have guided hundreds of investors through twelve years of changing markets. The number we are most proud of, is the one we say no to. We knock back 87% of the properties we assess, and only about 13% ever reach a client. By the time we bring an opportunity to your client, it has already earned its place.
“The recent reforms have changed the conversation. They haven't changed what makes a good property investment.”
Successful investing still depends on strategy, disciplined research and selecting the right property for the right brief. Those principles have guided API for more than twelve years, regardless of market conditions.
Emma Allen, Founder
Every engagement begins with understanding the client, defining the brief and building confidence before a property enters the conversation.
Markets, locations and opportunities are assessed through a disciplined research framework before anything is presented.
From contracts through to settlement and beyond, clients are guided through every stage with clear communication and ongoing support.
This is the discipline behind that selection. It assesses each location against the fundamentals that drive growth and tenant appeal: economic, population and infrastructure trends, town planning, public and private investment, and the risks sitting beneath the surface. We weigh the risks against the opportunity, share what we find, and let your clients decide with confidence.
Our relationship with a client rarely ends at settlement. We are there for the second property, the third, the fourth, growing the portfolio alongside your advice as circumstances change. One client has bought five with us, each one building on the last. That kind of loyalty is earned, and it comes back to three values we hold to: Quality, Collaboration and Service Excellence.
Award-winning and featured
Service excellence is our competitive edge, refined over twelve years.
Every engagement starts with the client's goals and brief, before any property is considered.
Locations and new builds are assessed through a disciplined process, and most are passed on.
When a property fits the brief, we guide the client to contracts with clarity on every term.
As the build runs, we keep the client informed and supported. The build stays the builder's responsibility.
We manage settlement and the handover, so ownership transfers without any chasing.
We hand over to property management and stay alongside for the next property, and the one after.
We walk your client through every stage: strategy, review, contracts, pre-settlement preparation, settlement, and the handover to property managers. We build the right people around your client, so they are supported from the first conversation to keys in hand, and well beyond.
Emma Allen
Founder
Chris Newell
Sales Manager
Jana Abesamis
Client Services Coordinator
Emilou Santillan
Head Researcher
Ros Ronning
Business Consultant
Vincent Agcaoili
Solutions Assistant
Chrezl Kiamco
Executive Assistant
Chantal Agcaoili
Client Service Coordinator
60-minute webinars or in-person sessions with Emma or Chris, designed to help investors understand today's property landscape.
Structured introductions, clear communication and updates from strategy through to settlement. Your client remains your client.
Quarterly lunches with the API team and fellow referral partners to share market insights and strengthen professional relationships.
Rising values once masked weak selection. That cover is gone. The reform makes new property the tax-efficient path, but long-term performance still depends on the quality of the selection. Research begins long before a contract is signed.
Is population growth supporting long-term demand?
Is new supply being carefully managed, or oversupplied?
What industries are driving local employment?
Who is the likely tenant profile?
Will owner-occupiers want to buy this property in ten years?
The legislative and taxation shifts we have just moved through have many investors asking questions, especially about new property. These sessions are where those questions get answered. Emma or Chris host a live, engaging discussion to give your clients clarity and turn the post-Budget noise into something they can act on, with your name on the invitation. Run it as a webinar, or host an intimate session for your clients in Sydney. We keep these sessions deliberately limited, and only a handful of dates remain for 2026.
*Availability is limited by Emma's and Chris's consulting commitments. First booked is first served.
Join Emma and Chris at an upcoming webinar and watch how they make sense of the changes in a way your clients can use. Come as our guest, bring a client, or catch the replay, then decide whether to put your own clients in the room.
Whether you are introducing a client, booking a speaking session, or exploring the partner program, one short form will route your enquiry to the right person at API.
Prefer to talk first?
Call 1300 449 974 or email team@activepropertyinvesting.com.au
150+ Australians trust Active Property Investing with their property portfolio strategy
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